Write for Robots. Write for People.
Without good web copy, the best team of designers and programmers in the world can’t help you. The goal is good writing and a clear, concise message that speaks to the target audience.
But let’s assume that you already have that:…
Re-Inventing Wheels, Maps, Galleries, & Blogs
Recently, a potential client told me that cost would be a factor in his web-site project. I paused for a minute, trying to remember a project that didn”t involve budget concerns.
I couldn’t think of any.
Every day, I talk to clients…
Forms vs. Links: The Final Smackdown
Ladies and gentlemen, coming to you live from the Orbit Arena: the WWW Client-Conversion World Championship.
In our last issue of the Orbiter, we talked about the importance of conversion – the process of turning visitors into customers.
This month, we’ll uncover…